PEELED POTATO

Tom Dolson parked the car in BagFull's lot and walked directly to the produce aisle. It had taken 16 long months to get this far. Finally, the product was on the shelves. But, he still needed to find out if he could call this long trek a final victory. He wanted to see it for himself. And there they were… with the Dolson label on it. The bags were displayed on a racking system, second rack shelf of three, on the far right of the rack, with the other Dolson products. It felt good! He picked up a 24 oz package of shredded potatoes. It looked good! He picked up another one with diced potatoes. He noticed that some condensation was visible on the product. After staring at the product for a good while, he made a mental note to come back in 3 days.

He counted them… there were 7 of each. He grimaced and said out loud: "Darn it! None sold after three days." He turned around, went back to his car… After having invested over $100,000, he was wondering if they were out of the woods yet.

Part I

Part II

Part III