Sample problem statements that have been used in the past by the class:
Friendly Farm has decided that it would like to market a dry-mix type of their Raspberry Vinegarette Salad Dressing. It would be made (as all of their products) from all natural products, and be mixed at the consumer's home with vinegar and oil to make a complete dressing. This product would need to taste the same as their pre-mixed version, attractively packaged with their logo and easily sold by mail order as well as specialty market stores. You will be hired as a consultant to supply all of the needed information from product development to distribution and marketing.
Happy Dairy has interest in producing flavored whipped cream cheese and supplying the many new local bagel shops with this product. You will be hired as a consultant to help determine if this product has a niche in the State College area and to determine all of the needed information such as flavors, production, packaging, distribution, etc., that the diary would need to get started.