For each of the headings within the example cases, a different member of the group must take the lead and present an arguementative essay. You must discuss the reasons why your group made each of the choices it did describing each in detail and supported by pertinent examples from other cases or first person stories from industry professionals.

You will be evaluated by the other members of the class and on the oral and written report.

What is working through a case?

Marketing strategy-both locally and nationallyNext phase in the process

Compare and contrast cases

What is similar or differentWhat trends can you identify

Format of report

Company backgroundProposal outlineAnalysisReports from each role playedPreparation of a report to the board