Quest for a New Chocolate Bar

Activity

Hershey Lite I Office Blind Test

After inspecting the results of the Hershey Lite I office blind test conducted in Canada, what do you consider is the most appropriate recommendation you can make to senior management regarding the Hershey Lite I formulation?

• What can you conclude from the raw data?
• What is your recommendation?
• What effect, if any, the "tried 1st" bias has on the results?
• What are the most prominent attributes of each formula based on the subjects' verbatim reasons for choice?
• What can you say about the validity of this in-house test?

Send your responses via email or MS-Word document as an attachment to faculty (BZoumas@psu.edu,lhood@psu.edu,ttc@psu.edu,wxh167@psu.edu).