The following survey can help you analyze your organizational image. The survey should be completed separately by professional staff, support staff, advisory council members, and key clientele. Comparison of all four target audience attitudes can help shape your marketing plans. Results can be tabulated numerically by using the following scale.

To complete, place a check in the box that most accurately describes your personal feelings about your Cooperative Extension unit.

People's images of an organization create their reality of the organization. It is important to periodically analyze audience perceptions of your organization.

Confusing organizational image		Clear organizational image
Not responsive to client needs		Responsive to client needs
Impersonal client service		Friendly client service
Fragmented programs		New coordinated programs
Poor quality outreach material		Top quality outreach material
Poor organizational credibility		Good organizational credibility
Impractical educational programs		Practical educational programs
Poor value to local elected officials		Good value to local elected officials
Unknown to state and federal elected officials		Well-known to state and federal elected officials
Poor source of information to media		Good source of information to media